A study from 2020 on the influence of ad placement on brand perception in the United States, found that 37 percent of respondents stated that offensive or controversial content next to a brand's ad had no effect on their opinion of the brand. On the other hand, 47 percent answered that the ad's placement had a negative effect on their brand perception.
Effect of advertising placed next to offensive or controversial content on internet users perception of brands in the United States as of the 2nd quarter of 2020
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AudienceProject. (August 19, 2020). Effect of advertising placed next to offensive or controversial content on internet users perception of brands in the United States as of the 2nd quarter of 2020 [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/698821/influence-offensive-content-brand-image-usa/
AudienceProject. "Effect of advertising placed next to offensive or controversial content on internet users perception of brands in the United States as of the 2nd quarter of 2020." Chart. August 19, 2020. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/698821/influence-offensive-content-brand-image-usa/
AudienceProject. (2020). Effect of advertising placed next to offensive or controversial content on internet users perception of brands in the United States as of the 2nd quarter of 2020. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/698821/influence-offensive-content-brand-image-usa/
AudienceProject. "Effect of Advertising Placed next to Offensive or Controversial Content on Internet Users Perception of Brands in The United States as of The 2nd Quarter of 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/698821/influence-offensive-content-brand-image-usa/
AudienceProject, Effect of advertising placed next to offensive or controversial content on internet users perception of brands in the United States as of the 2nd quarter of 2020 Statista, https://www.statista.com/statistics/698821/influence-offensive-content-brand-image-usa/ (last visited January 10, 2025)
Effect of advertising placed next to offensive or controversial content on internet users perception of brands in the United States as of the 2nd quarter of 2020 [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/698821/influence-offensive-content-brand-image-usa/
