This statistic provides information on the share of consumers with an active iTunes subscription in the United States as of January 2017, sorted by age. According to the source, 24 percent of Millennials who subscribe to online video or music subscriptions had an iTunes subscription as of January 2017.
Share of consumers with an active iTunes subscription in the United States as of February 2017, by age group
Characteristic
Share of respondents
Total
18%
Millennials
24%
Gen X
16%
Boomers
12%
Retirees
18%
0%5%10%15%20%25%30%
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among those who subscribe to online video or music subscriptions
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Which, if any, of the following do you subscribe to? Please only include ones that you pay money to subscribe to."
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Worldpay. (March 1, 2017). Share of consumers with an active iTunes subscription in the United States as of February 2017, by age group [Graph]. In Statista. Retrieved April 09, 2025, from https://www.statista.com/statistics/698196/itunes-subscription-by-age/
Worldpay. "Share of consumers with an active iTunes subscription in the United States as of February 2017, by age group." Chart. March 1, 2017. Statista. Accessed April 09, 2025. https://www.statista.com/statistics/698196/itunes-subscription-by-age/
Worldpay. (2017). Share of consumers with an active iTunes subscription in the United States as of February 2017, by age group. Statista. Statista Inc.. Accessed: April 09, 2025. https://www.statista.com/statistics/698196/itunes-subscription-by-age/
Worldpay. "Share of Consumers with An Active Itunes Subscription in The United States as of February 2017, by Age Group." Statista, Statista Inc., 1 Mar 2017, https://www.statista.com/statistics/698196/itunes-subscription-by-age/
Worldpay, Share of consumers with an active iTunes subscription in the United States as of February 2017, by age group Statista, https://www.statista.com/statistics/698196/itunes-subscription-by-age/ (last visited April 09, 2025)
Share of consumers with an active iTunes subscription in the United States as of February 2017, by age group [Graph], Worldpay, March 1, 2017. [Online]. Available: https://www.statista.com/statistics/698196/itunes-subscription-by-age/
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