According to a 2022 study based on consumers from 20 countries worldwide, museums were the cultural products most associated with the United Kingdom. That year, 53 percent of surveyed international consumers associated such cultural institutions with the UK, while 48 percent of the survey sample linked the country with music.
Cultural products international consumers associated with the United Kingdom (UK) in 2022
*Figures refer to an annual study, the Anholt-Ipsos Nation Brands Index (or NBI), involving 60,000 consumers in 20 panel countries worldwide. Respondents involved in the study score 60 nations on a series of attributes, including some related to culture and tourism. The 20 panel countries are: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Poland, Russia, South Africa, Saudi Arabia, South Korea, Sweden, Turkey, the United Kingdom, and the United Sates.
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VisitBritain. (November 17, 2022). Cultural products international consumers associated with the United Kingdom (UK) in 2022 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/698078/cultural-product-associated-with-the-united-kingdom-uk/
VisitBritain. "Cultural products international consumers associated with the United Kingdom (UK) in 2022." Chart. November 17, 2022. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/698078/cultural-product-associated-with-the-united-kingdom-uk/
VisitBritain. (2022). Cultural products international consumers associated with the United Kingdom (UK) in 2022. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/698078/cultural-product-associated-with-the-united-kingdom-uk/
VisitBritain. "Cultural Products International Consumers Associated with The United Kingdom (Uk) in 2022." Statista, Statista Inc., 17 Nov 2022, https://www.statista.com/statistics/698078/cultural-product-associated-with-the-united-kingdom-uk/
VisitBritain, Cultural products international consumers associated with the United Kingdom (UK) in 2022 Statista, https://www.statista.com/statistics/698078/cultural-product-associated-with-the-united-kingdom-uk/ (last visited November 18, 2024)
Cultural products international consumers associated with the United Kingdom (UK) in 2022 [Graph], VisitBritain, November 17, 2022. [Online]. Available: https://www.statista.com/statistics/698078/cultural-product-associated-with-the-united-kingdom-uk/