Penetration rates of magazines and newspapers in Brazil 2017-2021
As of September 2021, around 25 percent of people interviewed in Brazil reported reading newspapers during the 30 days preceding the survey, while 15 percent said they read magazines. As of June 2018, those shares had stood at 31 and 21 percent, respectively. Digital content, out-of-home (OOH), and free TV were the most popular media in Brazil as of September 2021.
