According to a study conducted in Brazil from April to June 2022, half of the radio listeners across Brazil's 13 largest advertising markets were female, while the other half were male. In the metropolitan areas of Rio de Janeiro, Recife, and Porto Alegre, listeners spent over four hours per day with radio in 2022.
Distribution of radio audience in Brazil in 2nd quarter 2022, by gender
based on data from the metropolitan areas of São Paulo, Campinas, Rio de Janeiro, Belo Horizonte, Vitória, Porto Alegre, Curitiba, Florianópolis, Goiânia, Salvador, Fortaleza, Recife, and the Federal District
Supplementary notes
The source does not specify the type of the survey nor the number of respondents.
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Kantar Ibope Media. (September 20, 2022). Distribution of radio audience in Brazil in 2nd quarter 2022, by gender [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/697118/radio-audience-gender-brazil/
Kantar Ibope Media. "Distribution of radio audience in Brazil in 2nd quarter 2022, by gender." Chart. September 20, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/697118/radio-audience-gender-brazil/
Kantar Ibope Media. (2022). Distribution of radio audience in Brazil in 2nd quarter 2022, by gender. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/697118/radio-audience-gender-brazil/
Kantar Ibope Media. "Distribution of Radio Audience in Brazil in 2nd Quarter 2022, by Gender." Statista, Statista Inc., 20 Sep 2022, https://www.statista.com/statistics/697118/radio-audience-gender-brazil/
Kantar Ibope Media, Distribution of radio audience in Brazil in 2nd quarter 2022, by gender Statista, https://www.statista.com/statistics/697118/radio-audience-gender-brazil/ (last visited October 31, 2024)
Distribution of radio audience in Brazil in 2nd quarter 2022, by gender [Graph], Kantar Ibope Media, September 20, 2022. [Online]. Available: https://www.statista.com/statistics/697118/radio-audience-gender-brazil/
