Daily radio reach in selected metropolitan areas in Brazil 2022
A study carried out in Brazil from April to June 2023 found that about 84 percent of consumers in the metropolitan area of Belo Horizonte listened to the radio daily. In the metropolitan areas of Salvador, Recife, and São Paulo, the share stood at 77 percent. Meanwhile, the average daily time spent listening to the radio per listener in Brazil decreased by 1.26 percent in 2023.
