Daily radio reach in selected metropolitan areas in Brazil 2024
A study carried out in Brazil from April to June 2024 found that about 86.5 percent of consumers in the metropolitan area of Belo Horizonte listened to the radio daily. In the metropolitan areas of Curitiba, Fortaleza, and Porto Alegre, the share stood at around 83 percent. Meanwhile, theĀ average daily time spent listening to the radio per listener in Brazil decreased by 0.4 percent in 2024.