The statistic shows the frequency of Apple Siri use among U.S. adults as of March 2017. At that time, 9 percent of U.S. respondents used Apple Siri multiple times a day. A total of 65 percent of survey respondents did not use the virtual assistant at all.
Apple Siri virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency
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Apple Siri virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency
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The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on age, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.
The question was phrased by the source as follows: "Do you use each of the following virtual assistants, or not?"
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Morning Consult. (March 11, 2017). Apple Siri virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency [Graph]. In Statista. Retrieved March 14, 2025, from https://www.statista.com/statistics/696740/united-states-virtual-digital-assistant-ownership-survey-apple-siri-use/
Morning Consult. "Apple Siri virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency." Chart. March 11, 2017. Statista. Accessed March 14, 2025. https://www.statista.com/statistics/696740/united-states-virtual-digital-assistant-ownership-survey-apple-siri-use/
Morning Consult. (2017). Apple Siri virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency. Statista. Statista Inc.. Accessed: March 14, 2025. https://www.statista.com/statistics/696740/united-states-virtual-digital-assistant-ownership-survey-apple-siri-use/
Morning Consult. "Apple Siri Virtual Digital Assistant (Vda) Usage in The United States as of March 2017, by Frequency." Statista, Statista Inc., 11 Mar 2017, https://www.statista.com/statistics/696740/united-states-virtual-digital-assistant-ownership-survey-apple-siri-use/
Morning Consult, Apple Siri virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency Statista, https://www.statista.com/statistics/696740/united-states-virtual-digital-assistant-ownership-survey-apple-siri-use/ (last visited March 14, 2025)
Apple Siri virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency [Graph], Morning Consult, March 11, 2017. [Online]. Available: https://www.statista.com/statistics/696740/united-states-virtual-digital-assistant-ownership-survey-apple-siri-use/
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