In 2023, the retail value of the Japanese kimono market amounted to 224 billion Japanese yen, continuing the upward trend of the recent years. The market was forecast to remain on a similar level in the following year. Retailers specializing in the distribution of new kimonos were the main sales channels, generating over 54 percent of the retail value.
Kimono in the fashion industry
Kimonos are a traditional garment in Japan. The dress is available in various colors, patterns, and handcrafting styles, with the choice being dictated by the degree of formality of an occasion, the season, and the wearer’s gender and age. Nowadays, Western clothing has replaced kimonos as everyday attire, but various forms of kimonos are still worn for formal occasions like ceremonial services and the coming-of-age ceremony. While the market has shrunken significantly in the past century, it continued to influence and inspire new apparel designs in the Japanese fashion industry.
A sustainable national dress
Traditionally made from silk, modern kimonos also use cotton, woolen, and synthetic fabrics. The dress is sewn from rectangular pieces that can be taken apart for cleaning and repairing damaged parts. Damaged kimonos were commonly repaired or reused for crafting accessories instead of thrown away. As such, the dress had a long lifecycle and artisanal pieces were resized and passed down to children. Following the collapse of the economic bubble in the 1990s, a specialized segment developed in the secondhand goods and reuse market, which offers the garment at affordable prices. Secondhand kimonos became popular souvenirs among foreign tourist, which solidified the specialty stores as a major sales channel in Japan.
Retail value of the domestic kimono market in Japan from 2014 to 2023 with a forecast for 2024
(in billion Japanese yen)
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Retail value in billion Japanese yen
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Figures include pure-silk kimonos, pongee kimonos, obi (a band for kimono), recycled kimonos, accessories to wear with kimonos, yukata, and kimonos made with synthetic fiber fabrics. No rental kimonos are included.
Survey targets were manufacturers, wholesalers and retailers of kimonos and its peripheral goods.
Figures prior to 2015 come from previous reports.
100 Japanese yen equal 0.66 U.S. dollars or 0.61 euros as of April 2024.
Values have been rounded.
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Yano Research. (April 25, 2024). Retail value of the domestic kimono market in Japan from 2014 to 2023 with a forecast for 2024 (in billion Japanese yen) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/696682/japan-kimono-retail-market-size/
Yano Research. "Retail value of the domestic kimono market in Japan from 2014 to 2023 with a forecast for 2024 (in billion Japanese yen)." Chart. April 25, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/696682/japan-kimono-retail-market-size/
Yano Research. (2024). Retail value of the domestic kimono market in Japan from 2014 to 2023 with a forecast for 2024 (in billion Japanese yen). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/696682/japan-kimono-retail-market-size/
Yano Research. "Retail Value of The Domestic Kimono Market in Japan from 2014 to 2023 with a Forecast for 2024 (in Billion Japanese Yen)." Statista, Statista Inc., 25 Apr 2024, https://www.statista.com/statistics/696682/japan-kimono-retail-market-size/
Yano Research, Retail value of the domestic kimono market in Japan from 2014 to 2023 with a forecast for 2024 (in billion Japanese yen) Statista, https://www.statista.com/statistics/696682/japan-kimono-retail-market-size/ (last visited August 25, 2024)
Retail value of the domestic kimono market in Japan from 2014 to 2023 with a forecast for 2024 (in billion Japanese yen) [Graph], Yano Research, April 25, 2024. [Online]. Available: https://www.statista.com/statistics/696682/japan-kimono-retail-market-size/