The statistic shows the frequency of Amazon Alexa use among U.S. adults as of March 2017. At that time, 7 percent of U.S. respondents used Amazon Alexa multiple times a day. The majority of respondents did not use the virtual assistant at all.
Amazon Alexa virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency
The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on age, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.
The question was phrased by the source as follows: "Do you use each of the following virtual assistants, or not?"
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Morning Consult. (March 11, 2017). Amazon Alexa virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/696667/united-states-virtual-digital-assistant-ownership-survey-amazon-alexa-use/
Morning Consult. "Amazon Alexa virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency." Chart. March 11, 2017. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/696667/united-states-virtual-digital-assistant-ownership-survey-amazon-alexa-use/
Morning Consult. (2017). Amazon Alexa virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/696667/united-states-virtual-digital-assistant-ownership-survey-amazon-alexa-use/
Morning Consult. "Amazon Alexa Virtual Digital Assistant (Vda) Usage in The United States as of March 2017, by Frequency." Statista, Statista Inc., 11 Mar 2017, https://www.statista.com/statistics/696667/united-states-virtual-digital-assistant-ownership-survey-amazon-alexa-use/
Morning Consult, Amazon Alexa virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency Statista, https://www.statista.com/statistics/696667/united-states-virtual-digital-assistant-ownership-survey-amazon-alexa-use/ (last visited January 09, 2025)
Amazon Alexa virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency [Graph], Morning Consult, March 11, 2017. [Online]. Available: https://www.statista.com/statistics/696667/united-states-virtual-digital-assistant-ownership-survey-amazon-alexa-use/
