As of February 2018, the Amazon Echo smart speaker had an ownership rate of 24 percent among Americans between 18 and 29 years old. The ownership rate decreases among older demographic – only ten percent of Americans between 55 to 64 years old owned the device.
Smart Speakers
A smart speaker is a kind of wireless speaker with an integrated virtual digital assistant that, upon receiving voice command from users, performs tasks such as seeking information (news, weather, etc.), playing music, online shopping or making phone calls. As the pioneer in the smart speaker market, Amazon Echo was first introduced to the U.S. market in 2015 and quickly became a hot gadget. As of June 2018, the installed base of Amazon Echo reached 35 million in the United States. Coming later to the smart speaker show, Google quickly caught up with its Google Home device, shipping 23.4 million units worldwide in 2018, only 0.8 million less than Amazon.
Chinese Smart Speaker Vendors
As latecomers, the Chinese smart speaker vendors surprised the market with their impressive shipment numbers, largely thanks to the huge Chinese domestic market. Alibaba, Baidu and Xiaomi are the three leading Chinese players in the smart speaker market, each shipping millions of units in the most recent quarter.
Amazon Echo virtual digital assistant (VDA) device ownership in the United States as of February 2018, by age group
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Amazon Echo virtual digital assistant (VDA) device ownership in the United States as of February 2018, by age group
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The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on age, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.
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Morning Consult. (February 9, 2018). Amazon Echo virtual digital assistant (VDA) device ownership in the United States as of February 2018, by age group [Graph]. In Statista. Retrieved February 24, 2025, from https://www.statista.com/statistics/696580/united-states-virtual-digital-assistant-device-ownership-survey-amazon-echo-by-age/
Morning Consult. "Amazon Echo virtual digital assistant (VDA) device ownership in the United States as of February 2018, by age group." Chart. February 9, 2018. Statista. Accessed February 24, 2025. https://www.statista.com/statistics/696580/united-states-virtual-digital-assistant-device-ownership-survey-amazon-echo-by-age/
Morning Consult. (2018). Amazon Echo virtual digital assistant (VDA) device ownership in the United States as of February 2018, by age group. Statista. Statista Inc.. Accessed: February 24, 2025. https://www.statista.com/statistics/696580/united-states-virtual-digital-assistant-device-ownership-survey-amazon-echo-by-age/
Morning Consult. "Amazon Echo Virtual Digital Assistant (Vda) Device Ownership in The United States as of February 2018, by Age Group." Statista, Statista Inc., 9 Feb 2018, https://www.statista.com/statistics/696580/united-states-virtual-digital-assistant-device-ownership-survey-amazon-echo-by-age/
Morning Consult, Amazon Echo virtual digital assistant (VDA) device ownership in the United States as of February 2018, by age group Statista, https://www.statista.com/statistics/696580/united-states-virtual-digital-assistant-device-ownership-survey-amazon-echo-by-age/ (last visited February 24, 2025)
Amazon Echo virtual digital assistant (VDA) device ownership in the United States as of February 2018, by age group [Graph], Morning Consult, February 9, 2018. [Online]. Available: https://www.statista.com/statistics/696580/united-states-virtual-digital-assistant-device-ownership-survey-amazon-echo-by-age/
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