Main reasons for buying online in the last 12 months in India 2016

Published by Statista Research Department, Feb 1, 2016
The statistic presents the main reasons for shopping online in the last months in India as of 2016. During the measured period, most respondents stated that they shop for convenience. About 31 percent of respondents considered cheaper prices as the main reason for purchasing online.

Main reasons for shopping online in the last 12 months in India as of 2016

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Release date

February 2016

Region

Japan

Survey time period

2016

Number of respondents

22,618 respondents

Special properties

global survey to understand and compare consumer shopping behaviors and the use of different retail channels

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General overview

5

E-commerce in India

5

Funding and investments

5

Online retail

4

Key players

5

Digital behavior

4

Further related statistics

9

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