Luxury car market share of Ferrari 2015-2018, by geographical area

Between 2015 and 2018, Ferrari was remarkably more popular in Asia than in Europe or the Americas. Over this period, it lost eight percent of the European luxury car market and six percent of the American one. In 2018, the Italian car brand accounted for more than a quarter of the luxury car market in Asia. With a market share ten percent larger than in the traditional markets of Europe and America, Ferrari was filling the demand for luxury cars among new affluent individuals in Asia. When looking at the sales volume, the number of shipments made to Asian countries amounted to about one-fifth of the shipments made worldwide.

A global status-symbol

In total, Ferrari shipped about 9,251 road vehicles in 2018. Ferrari’s decision to keep low production volumes was dictated by the desire to maintain a reputation for exclusivity among its customers. In 2018, their range of road cars encompassed only eight models: of these, sports cars accounted for two-thirds of the global shipments.

Domestic popularity

The domestic sales volume of Ferraris amounted to less than five hundred units in 2018: Italy was the third European market after the United Kingdom and Germany. In Italy, the brand is considered as a national icon, as reflected by the buzz it generates on social media: on Facebook, Ferrari is the most talked-about automotive brand in the country.