In fiscal year 2023, the domestic shipment value of the toy action figures market in Japan was forecast to reach around 48 billion Japanese yen. Figures are popular collectibles especially within the Japanese otaku culture, boosting the distribution of figures through dedicated fan communities.
Shipment value of the toy action figures market in Japan from fiscal year 2014 to 2022 with a forecast for 2023
(in billion Japanese yen)
fiscal year 2014 to 2022; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year
Special properties
market size is based on the domestic shipment value
Supplementary notes
*Forecast.
Targets were organizations and providers of contents, products, and services pertaining to otaku categories.
Data prior to FY 2019 come from previous reports. 100 Japanese yen equal 0.71 U.S. dollars or 0.64 euros as of January 2024. Values have been rounded.
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Yano Research. (January 5, 2024). Shipment value of the toy action figures market in Japan from fiscal year 2014 to 2022 with a forecast for 2023 (in billion Japanese yen) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/695840/japan-toy-figures-market-size/
Yano Research. "Shipment value of the toy action figures market in Japan from fiscal year 2014 to 2022 with a forecast for 2023 (in billion Japanese yen)." Chart. January 5, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/695840/japan-toy-figures-market-size/
Yano Research. (2024). Shipment value of the toy action figures market in Japan from fiscal year 2014 to 2022 with a forecast for 2023 (in billion Japanese yen). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/695840/japan-toy-figures-market-size/
Yano Research. "Shipment Value of The Toy Action Figures Market in Japan from Fiscal Year 2014 to 2022 with a Forecast for 2023 (in Billion Japanese Yen)." Statista, Statista Inc., 5 Jan 2024, https://www.statista.com/statistics/695840/japan-toy-figures-market-size/
Yano Research, Shipment value of the toy action figures market in Japan from fiscal year 2014 to 2022 with a forecast for 2023 (in billion Japanese yen) Statista, https://www.statista.com/statistics/695840/japan-toy-figures-market-size/ (last visited November 21, 2024)
Shipment value of the toy action figures market in Japan from fiscal year 2014 to 2022 with a forecast for 2023 (in billion Japanese yen) [Graph], Yano Research, January 5, 2024. [Online]. Available: https://www.statista.com/statistics/695840/japan-toy-figures-market-size/
