Retail e-commerce sales in Argentina 2019-2023, by category

Published by
Stephanie Chevalier,
Apr 25, 2024
In 2023, the e-commerce category encompassing food, beverages, and cleaning items accounted for more than 1.17 trillion Argentine pesos, which makes it the second best-selling online segment after travel tickets and tourism. The latter generated about 1.67 trillion pesos, an increase of approximately 162 percent compared with its 2022 revenue. Argentina's e-commerce sector generated a revenue of over 7.8 trillion pesos, including business-to-consumer (B2C) and customer-to-customer (C2C) sales.

Retail e-commerce sales in Argentina from 2019 to 2023, by category (in billion Argentine pesos)

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Release date

March 2024

Region

Argentina

Survey time period

2019 to 2023

Number of respondents

277 e-commerce providers**

Special properties

B2C only; includes VAT

Supplementary notes

* Excluding sports apparel.

** Number of respondents in 2023.

The original question posed on the survey was: "Regarding the product categories you offer online, please indicate the revenue for each of them (including VAT)".
Figures have been rounded.

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Overview

5

Consumption

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Segments

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Online retailers

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Shopping preferences

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Further related statistics

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E-commerce in ArgentinaMercado LibreOnline marketplaces in Latin AmericaE-commerce in Latin AmericaKey economic indicators of Argentina
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