This statistic displays the share of online shoppers in Australia in 2016, by technology adoption segment. During the survey period, about 19 percent of technology traditionalists answered to buy online in Australia.
Proportion of online shoppers 2016, by technology adoption segment*
Characteristic
Share of respondents
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*The overall population breakdown of Technology Adoption Segments are as follows: Technology Early Adopters: 19.8%; Professional Technology Mainstream: 17.3%; Digital Life: 15.7%; Older Tech Explorers: 8.4%; Technology Traditionalists: 23.3%; Technophobes: 15.6%.
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Roy Morgan. (March 29, 2017). Proportion of online shoppers 2016, by technology adoption segment* [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/695524/australia-online-shoppers-by-technology-adoption/
Roy Morgan. "Proportion of online shoppers 2016, by technology adoption segment*." Chart. March 29, 2017. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/695524/australia-online-shoppers-by-technology-adoption/
Roy Morgan. (2017). Proportion of online shoppers 2016, by technology adoption segment*. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/695524/australia-online-shoppers-by-technology-adoption/
Roy Morgan. "Proportion of Online Shoppers 2016, by Technology Adoption Segment*." Statista, Statista Inc., 29 Mar 2017, https://www.statista.com/statistics/695524/australia-online-shoppers-by-technology-adoption/
Roy Morgan, Proportion of online shoppers 2016, by technology adoption segment* Statista, https://www.statista.com/statistics/695524/australia-online-shoppers-by-technology-adoption/ (last visited August 25, 2024)
Proportion of online shoppers 2016, by technology adoption segment* [Graph], Roy Morgan, March 29, 2017. [Online]. Available: https://www.statista.com/statistics/695524/australia-online-shoppers-by-technology-adoption/