Share of online shoppers 2016 by technology adoption segment

Published by Statista Research Department, Jan 3, 2023
This statistic displays the share of online shoppers in Australia in 2016, by technology adoption segment. During the survey period, about 19 percent of technology traditionalists answered to buy online in Australia.

Proportion of online shoppers 2016, by technology adoption segment*

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Release date

March 2017

Region

Australia

Survey time period

January to December 2016

Number of respondents

n = 14,330

Supplementary notes

*The overall population breakdown of Technology Adoption Segments are as follows: Technology Early Adopters: 19.8%; Professional Technology Mainstream: 17.3%; Digital Life: 15.7%; Older Tech Explorers: 8.4%; Technology Traditionalists: 23.3%; Technophobes: 15.6%.

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