Social media marketing profitability 2015-2016

Published by Statista Research Department, Mar 20, 2016
The statistic presents data of the profitability of social media marketing programs worldwide in 2015 and 2016. During the 2016 survey, 39 percent of responding marketers stated that social media marketing generated significant return on investment (ROI).

Social media marketing profitability worldwide in 2015 and 2016

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Release date

March 2016

Region

Worldwide

Survey time period

March 2016

Number of respondents

3,975 respondents

Special properties

among marketing professionals holding leadership roles

Supplementary notes

The source does not specify the date or the type of the survey.

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Overview

7

Market leaders

5

Usage

6

Effectiveness & metrics

5

Consumers

4

The role of AI in social media marketing

4

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2

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Facebook advertising and marketingFacebookInstagramSocial media advertising and marketing worldwideX (formerly Twitter) advertising and marketing
Access all statistics starting from $2,388 USD yearly *

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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