In fiscal year 2022, the shipment value of girls' toys and characters in Japan amounted to 28.3 billion Japanese yen, declining slightly by six percent compared to the previous year. The market was valued at a smaller scale compared to the boys' toys and characters market.
Shipment value of the girls' toys and characters market in Japan from fiscal year 2019 to 2022
(in billion Japanese yen)
fiscal years 2019 to 2022; the Japanese fiscal year starts on April 1 of each stated year and ends on March 31 of the following year
Special properties
market size is based on the shipment value at manufacturers
Supplementary notes
*Forecast. Figures include girl-character toys, dress-up dolls, other toys for girls (high-targeted toys included), and among all the smartphone-imitated toys those featuring some characters are included. Targets were manufacturers, wholesalers, and retailers of toys, toys for building scale models/toys for hobbies, and TV game content manufacturers.
Data prior to fiscal year 2022 come from previous reports. 100 Japanese yen equal 0.64 U.S. dollars or 0.6 euros as of May 2024. Values have been rounded.
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Yano Research. (February 26, 2024). Shipment value of the girls' toys and characters market in Japan from fiscal year 2019 to 2022 (in billion Japanese yen) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/695127/japan-girls-toys-market-size/
Yano Research. "Shipment value of the girls' toys and characters market in Japan from fiscal year 2019 to 2022 (in billion Japanese yen)." Chart. February 26, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/695127/japan-girls-toys-market-size/
Yano Research. (2024). Shipment value of the girls' toys and characters market in Japan from fiscal year 2019 to 2022 (in billion Japanese yen). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/695127/japan-girls-toys-market-size/
Yano Research. "Shipment Value of The Girls' Toys and Characters Market in Japan from Fiscal Year 2019 to 2022 (in Billion Japanese Yen)." Statista, Statista Inc., 26 Feb 2024, https://www.statista.com/statistics/695127/japan-girls-toys-market-size/
Yano Research, Shipment value of the girls' toys and characters market in Japan from fiscal year 2019 to 2022 (in billion Japanese yen) Statista, https://www.statista.com/statistics/695127/japan-girls-toys-market-size/ (last visited November 21, 2024)
Shipment value of the girls' toys and characters market in Japan from fiscal year 2019 to 2022 (in billion Japanese yen) [Graph], Yano Research, February 26, 2024. [Online]. Available: https://www.statista.com/statistics/695127/japan-girls-toys-market-size/
