This statistic shows the share of consumers willing to use online grocery shopping options for home delivery in 2014 and 2016. During the 2016 survey, 57 percent of global consumers indicated that they were willing to try ordering groceries online for home delivery.
Share of consumers willing to try online grocery shopping for home delivery worldwide in 2014 and 2016
Characteristic
Already using
Definitely or somewhat willing to use
Not willing to use
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* The Nielsen Global E-commerce and the New Retail Survey polled more than 30,000 consumers in 63 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6 percent. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60 percent Internet penetration or an online population of 10 million for survey inclusion.
The survey does not specify the age group of respondents.
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Nielsen. (January 16, 2017). Share of consumers willing to try online grocery shopping for home delivery worldwide in 2014 and 2016 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/695063/online-grocery-shopping-home-delivery-willingness-to-try-worldwide/
Nielsen. "Share of consumers willing to try online grocery shopping for home delivery worldwide in 2014 and 2016." Chart. January 16, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/695063/online-grocery-shopping-home-delivery-willingness-to-try-worldwide/
Nielsen. (2017). Share of consumers willing to try online grocery shopping for home delivery worldwide in 2014 and 2016. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/695063/online-grocery-shopping-home-delivery-willingness-to-try-worldwide/
Nielsen. "Share of Consumers Willing to Try Online Grocery Shopping for Home Delivery Worldwide in 2014 and 2016." Statista, Statista Inc., 16 Jan 2017, https://www.statista.com/statistics/695063/online-grocery-shopping-home-delivery-willingness-to-try-worldwide/
Nielsen, Share of consumers willing to try online grocery shopping for home delivery worldwide in 2014 and 2016 Statista, https://www.statista.com/statistics/695063/online-grocery-shopping-home-delivery-willingness-to-try-worldwide/ (last visited August 24, 2024)
Share of consumers willing to try online grocery shopping for home delivery worldwide in 2014 and 2016 [Graph], Nielsen, January 16, 2017. [Online]. Available: https://www.statista.com/statistics/695063/online-grocery-shopping-home-delivery-willingness-to-try-worldwide/