In fiscal year 2022, the toys and characters market targeting boys in Japan was valued at 151 billion Japanese yen, growing by 22.4 percent compared to the previous year. Boys' toys and character goods accounted for almost 20 percent of the toy shipment value in Japan.
Shipment value of the boys' toys and characters market in Japan from fiscal year 2019 to 2022
(in billion Japanese yen)
fiscal years 2019 to 2022; the Japanese fiscal years starts on April 1 of each stated year and end on March 31 of the following year
Special properties
market size is based on the shipment value at manufacturers
Supplementary notes
*Forecast. Figures include boy-character toys, toy radio controls, other toys for boys (including trading card games and high-targeted toys), and smartphone-imitated toys featuring characters targeting boys. Research targets were manufacturers, wholesalers, and retailers of toys, toys for building scale models/toys for hobbies, and TV game content manufacturers.
Data prior to fiscal year 2022 come from previous reports. 100 Japanese yen equal 0.64 U.S. dollars or 0.6 euros as of May 2024. Values have been rounded.
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Yano Research. (February 26, 2024). Shipment value of the boys' toys and characters market in Japan from fiscal year 2019 to 2022 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/695042/japan-boys-toys-market-size/
Yano Research. "Shipment value of the boys' toys and characters market in Japan from fiscal year 2019 to 2022 (in billion Japanese yen)." Chart. February 26, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/695042/japan-boys-toys-market-size/
Yano Research. (2024). Shipment value of the boys' toys and characters market in Japan from fiscal year 2019 to 2022 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/695042/japan-boys-toys-market-size/
Yano Research. "Shipment Value of The Boys' Toys and Characters Market in Japan from Fiscal Year 2019 to 2022 (in Billion Japanese Yen)." Statista, Statista Inc., 26 Feb 2024, https://www.statista.com/statistics/695042/japan-boys-toys-market-size/
Yano Research, Shipment value of the boys' toys and characters market in Japan from fiscal year 2019 to 2022 (in billion Japanese yen) Statista, https://www.statista.com/statistics/695042/japan-boys-toys-market-size/ (last visited December 22, 2024)
Shipment value of the boys' toys and characters market in Japan from fiscal year 2019 to 2022 (in billion Japanese yen) [Graph], Yano Research, February 26, 2024. [Online]. Available: https://www.statista.com/statistics/695042/japan-boys-toys-market-size/
