YoY U.S. brand video engagement growth on social 2020

Published by
Stacy Jo Dixon,
Apr 28, 2022
In 2020, Facebook saw a growth of 18 percent in terms of its users engagement. On the other hand, both Twitter and Instagram experienced a decrease in engagement from the previous year, with a decline of 9 and 37 percent respectively.

Annual U.S. brand content video video actions growth on selected social networks in 2020

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Release date

February 2021

Region

United States

Survey time period

2020

Special properties

U.S. brands, does not include influencers

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User interactions

8

Leading publishers and brands

8

Brand sentiment

6

Facebook

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Twitter

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Instagram

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Further related statistics

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Topics

Brands on social mediaSocial mediaSocial media advertising and marketing worldwideSocial commerce in the United StatesFacebook advertising and marketing
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