The timeline shows the growth in digital advertising spending in the Southeast Asia in 2015 and 2016, as well as a forecast until 2020. In 2019, the spending is expected to grow 11.8 percent compared to the previous year.
Growth in digital advertising spending in Southeast Asia from 2015 to 2020
(in billion U.S. dollars)
includes advertising that appears on desktop and laptop computers as well as mobile phones,tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising
Supplementary notes
* Forecast.
Includes Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam
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eMarketer. (February 6, 2017). Growth in digital advertising spending in Southeast Asia from 2015 to 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/694137/southeast-asia-digital-ad-spend-growth/
eMarketer. "Growth in digital advertising spending in Southeast Asia from 2015 to 2020 (in billion U.S. dollars)." Chart. February 6, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/694137/southeast-asia-digital-ad-spend-growth/
eMarketer. (2017). Growth in digital advertising spending in Southeast Asia from 2015 to 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/694137/southeast-asia-digital-ad-spend-growth/
eMarketer. "Growth in Digital Advertising Spending in Southeast Asia from 2015 to 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Feb 2017, https://www.statista.com/statistics/694137/southeast-asia-digital-ad-spend-growth/
eMarketer, Growth in digital advertising spending in Southeast Asia from 2015 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/694137/southeast-asia-digital-ad-spend-growth/ (last visited December 21, 2024)
Growth in digital advertising spending in Southeast Asia from 2015 to 2020 (in billion U.S. dollars) [Graph], eMarketer, February 6, 2017. [Online]. Available: https://www.statista.com/statistics/694137/southeast-asia-digital-ad-spend-growth/
