In 2021, digital advertising spending in Southeast Asia amounted to around 3.68 billion U.S. dollars. Digital ad expenditure in SEA was projected to grow further over the next years and is set to reach 4.7 billion dollars in 2024.
Digital advertising expenditure in Southeast Asia from 2019 to 2021 with forecasts until 2024
(in billion U.S. dollars)
Includes advertising on computers, mobile phones, tablets, and other internet-connected devices.
Excludes SMS, MMS, and P2P messaging-based advertising.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Insider Intelligence. (February 9, 2022). Digital advertising expenditure in Southeast Asia from 2019 to 2021 with forecasts until 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/694132/southeast-asia-digital-ad-spend/
Insider Intelligence. "Digital advertising expenditure in Southeast Asia from 2019 to 2021 with forecasts until 2024 (in billion U.S. dollars)." Chart. February 9, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/694132/southeast-asia-digital-ad-spend/
Insider Intelligence. (2022). Digital advertising expenditure in Southeast Asia from 2019 to 2021 with forecasts until 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/694132/southeast-asia-digital-ad-spend/
Insider Intelligence. "Digital Advertising Expenditure in Southeast Asia from 2019 to 2021 with Forecasts until 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 9 Feb 2022, https://www.statista.com/statistics/694132/southeast-asia-digital-ad-spend/
Insider Intelligence, Digital advertising expenditure in Southeast Asia from 2019 to 2021 with forecasts until 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/694132/southeast-asia-digital-ad-spend/ (last visited December 21, 2024)
Digital advertising expenditure in Southeast Asia from 2019 to 2021 with forecasts until 2024 (in billion U.S. dollars) [Graph], Insider Intelligence, February 9, 2022. [Online]. Available: https://www.statista.com/statistics/694132/southeast-asia-digital-ad-spend/
