The ad spending in the 'Traditional Radio Advertising' segment of the advertising market in Belgium was forecast to continuously decrease between 2024 and 2030 by in total 26.9 million euro (-6.47 percent). After the seventh consecutive decreasing year, the ad spending is estimated to reach 389 million euro and therefore a new minimum in 2030.
Data provided by Statista Market Insights are estimates.Definition: Traditional Radio Advertising refers to audio advertising on the program service of a terrestrial radio station or network (terrestrial radio broadcasting and satellite radio services in the U.S. and Canada). It also includes direct (local) advertising, in which advertisers reach out to individual stations, as well as indirect (national) advertising, in which advertisers employ media buying agencies to manage their advertising purchases from individual stations.
Additional information: Traditional Radio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (October 29, 2024). Traditional radio advertising spending in Belgium from 2018 to 2030 (in million euros) [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/694110/radio-ad-spending-in-belgium/
Statista. "Traditional radio advertising spending in Belgium from 2018 to 2030 (in million euros)." Chart. October 29, 2024. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/694110/radio-ad-spending-in-belgium/
Statista. (2024). Traditional radio advertising spending in Belgium from 2018 to 2030 (in million euros). Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/694110/radio-ad-spending-in-belgium/
Statista. "Traditional Radio Advertising Spending in Belgium from 2018 to 2030 (in Million Euros)." Statista, Statista Inc., 29 Oct 2024, https://www.statista.com/statistics/694110/radio-ad-spending-in-belgium/
Statista, Traditional radio advertising spending in Belgium from 2018 to 2030 (in million euros) Statista, https://www.statista.com/statistics/694110/radio-ad-spending-in-belgium/ (last visited March 13, 2025)
Traditional radio advertising spending in Belgium from 2018 to 2030 (in million euros) [Graph], Statista, October 29, 2024. [Online]. Available: https://www.statista.com/statistics/694110/radio-ad-spending-in-belgium/