In 2018, digital advertising represented 53.2 percent of the total advertising spend in Australia. Mobile and video advertising were the largest segments in digital advertising.
Share of digital in advertising spending in Australia in 2017 and 2018
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Mumbrella. (May 8, 2019). Share of digital in advertising spending in Australia in 2017 and 2018 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/694027/share-digital-ad-spend-australia/
Mumbrella. "Share of digital in advertising spending in Australia in 2017 and 2018." Chart. May 8, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/694027/share-digital-ad-spend-australia/
Mumbrella. (2019). Share of digital in advertising spending in Australia in 2017 and 2018. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/694027/share-digital-ad-spend-australia/
Mumbrella. "Share of Digital in Advertising Spending in Australia in 2017 and 2018." Statista, Statista Inc., 8 May 2019, https://www.statista.com/statistics/694027/share-digital-ad-spend-australia/
Mumbrella, Share of digital in advertising spending in Australia in 2017 and 2018 Statista, https://www.statista.com/statistics/694027/share-digital-ad-spend-australia/ (last visited November 21, 2024)
Share of digital in advertising spending in Australia in 2017 and 2018 [Graph], Mumbrella, May 8, 2019. [Online]. Available: https://www.statista.com/statistics/694027/share-digital-ad-spend-australia/
