In 2023, the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 37.2 months – or 3.1 years. That was the lowest average since 2009, when it stood at 34.7 months.
Average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States from 2004 to 2023
(in months)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (May 16, 2024). Average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States from 2004 to 2023 (in months) [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/693846/cmo-tenure-usa/
Statista. "Average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States from 2004 to 2023 (in months)." Chart. May 16, 2024. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/693846/cmo-tenure-usa/
Statista. (2024). Average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States from 2004 to 2023 (in months). Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/693846/cmo-tenure-usa/
Statista. "Average Tenure of Chief Marketing Officers (Cmos) at The Leading 100 Advertisers in The United States from 2004 to 2023 (in Months)." Statista, Statista Inc., 16 May 2024, https://www.statista.com/statistics/693846/cmo-tenure-usa/
Statista, Average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States from 2004 to 2023 (in months) Statista, https://www.statista.com/statistics/693846/cmo-tenure-usa/ (last visited November 18, 2024)
Average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States from 2004 to 2023 (in months) [Graph], Statista, May 16, 2024. [Online]. Available: https://www.statista.com/statistics/693846/cmo-tenure-usa/
