This statistics shows the digital marketing strategy of organizations in the United States as of January 2017. About 49 percent of responding senior marketing executives described their digital marketing strategy as integrated.
Which of the following best describes the status of your organization’s digital marketing strategy?
Characteristic
Share of respondents
Integrated – we have developed a digital marketing strategy that is integrated into our overall marketing strategy
49%
Optimized – we have fully optimized our digital marketing strategy to provide the best possible customer/user experience
23%
Informed – we have experience with digital marketing approaches but are still formulating a strategy
18%
Ad hoc – we understand the potential of digital marketing and are experimenting with different technologies and approaches
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TEKsystems. (March 14, 2017). Which of the following best describes the status of your organization’s digital marketing strategy? [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/693806/digital-marketing-strategy-us/
TEKsystems. "Which of the following best describes the status of your organization’s digital marketing strategy?." Chart. March 14, 2017. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/693806/digital-marketing-strategy-us/
TEKsystems. (2017). Which of the following best describes the status of your organization’s digital marketing strategy?. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/693806/digital-marketing-strategy-us/
TEKsystems. "Which of The following Best Describes The Status of Your Organization’s Digital Marketing Strategy?." Statista, Statista Inc., 14 Mar 2017, https://www.statista.com/statistics/693806/digital-marketing-strategy-us/
TEKsystems, Which of the following best describes the status of your organization’s digital marketing strategy? Statista, https://www.statista.com/statistics/693806/digital-marketing-strategy-us/ (last visited December 05, 2024)
Which of the following best describes the status of your organization’s digital marketing strategy? [Graph], TEKsystems, March 14, 2017. [Online]. Available: https://www.statista.com/statistics/693806/digital-marketing-strategy-us/
