Expected change in marketing spending according to CMOs in the U.S. 2012-2025

Published by
J. G. Navarro,
Nov 13, 2024

During a September 2024 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, their marketing spending increased by 5.8 percent during the 12 months preceding the study. Respondents also expected the expenditure to grow by 8.6 percent in the following 12 months.

Change in marketing spending according to chief marketing officers (CMOs) in the United States from February 2012 to September 2025

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

In cooperation with
Release date

November 2024

Region

United States

Survey time period

February 2012 to September 2024

Number of respondents

260**

Special properties

among marketing leaders from for-profit companies

Supplementary notes

* Forecast.

** Number of respondents of the September 2024 survey.

Data preceding 2021 was retrieved from earlier releases.

The source does not specify the type of the survey.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " The role of chief marketing officers (CMOs) in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you The role of chief marketing officers (CMOs) in the United States

Global & regional overview

8

U.S. CMOs profile

5

Perception of CMOs' role

7

Budget administration

8

Challenges

4

Spotlight: CMOs & A.I.

5

Spotlight: B2B CMOs

5

Further related statistics

12

Further Content: You might find this interesting as well

Statistics

Topics

Marketing in the United StatesTrade show and event marketingMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Virtual event marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.