Dove was the leading face and body care brand in Mexico in 2019, with an index score of 36.2. Huggies and Nivea followed in the ranking, with 32.1 points and 29.5 points respectively. That same year, Colgate was the most purchased health and beauty brand in Mexico.
Leading face and body care brands in Mexico in 2019
(index score)
The BrandIndex is calculated by asking the respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand. The Buzz Rankings chart shows the brands with the highest average Buzz scores between January 1st and December 31st, 2019.
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YouGov. (September 3, 2020). Leading face and body care brands in Mexico in 2019 (index score) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/693390/mexican-women-preferred-facial-body-care-brands/
YouGov. "Leading face and body care brands in Mexico in 2019 (index score)." Chart. September 3, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/693390/mexican-women-preferred-facial-body-care-brands/
YouGov. (2020). Leading face and body care brands in Mexico in 2019 (index score). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/693390/mexican-women-preferred-facial-body-care-brands/
YouGov. "Leading Face and Body Care Brands in Mexico in 2019 (Index Score)." Statista, Statista Inc., 3 Sep 2020, https://www.statista.com/statistics/693390/mexican-women-preferred-facial-body-care-brands/
YouGov, Leading face and body care brands in Mexico in 2019 (index score) Statista, https://www.statista.com/statistics/693390/mexican-women-preferred-facial-body-care-brands/ (last visited November 21, 2024)
Leading face and body care brands in Mexico in 2019 (index score) [Graph], YouGov, September 3, 2020. [Online]. Available: https://www.statista.com/statistics/693390/mexican-women-preferred-facial-body-care-brands/
