During a 2022 survey, 94 percent of responding U.S. media agency professionals agreed that their brand clients should be exploring new digital media channels. The same was true for 93 percent of respondents from Germany and 88 percent of respondents from the United Kingdom.
Share of media agency professionals who agreed that their brand clients should be exploring new digital media channels in the United States and selected countries in Western Europe as of November 2022
The survey was conducted among:
- 203 respondents from France,
- 201 respondents from Germany,
- 200 respondents from the United Kingdom,
- 238 respondents from the United States.
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Criteo. (September 12, 2016). Share of media agency professionals who agreed that their brand clients should be exploring new digital media channels in the United States and selected countries in Western Europe as of November 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/693334/new-content-distribution-channels-north-america/
Criteo. "Share of media agency professionals who agreed that their brand clients should be exploring new digital media channels in the United States and selected countries in Western Europe as of November 2022." Chart. September 12, 2016. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/693334/new-content-distribution-channels-north-america/
Criteo. (2016). Share of media agency professionals who agreed that their brand clients should be exploring new digital media channels in the United States and selected countries in Western Europe as of November 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/693334/new-content-distribution-channels-north-america/
Criteo. "Share of Media Agency Professionals Who Agreed That Their Brand Clients Should Be Exploring New Digital Media Channels in The United States and Selected Countries in Western Europe as of November 2022." Statista, Statista Inc., 12 Sep 2016, https://www.statista.com/statistics/693334/new-content-distribution-channels-north-america/
Criteo, Share of media agency professionals who agreed that their brand clients should be exploring new digital media channels in the United States and selected countries in Western Europe as of November 2022 Statista, https://www.statista.com/statistics/693334/new-content-distribution-channels-north-america/ (last visited October 02, 2024)
Share of media agency professionals who agreed that their brand clients should be exploring new digital media channels in the United States and selected countries in Western Europe as of November 2022 [Graph], Criteo, September 12, 2016. [Online]. Available: https://www.statista.com/statistics/693334/new-content-distribution-channels-north-america/
