The statistic shows the share of marketing departments with total responsibility for marketing technology functions in the United States in 2016. It was found that 53 percent of surveyed marketing departments had sole responsibility over marketing technology strategy.
Share of marketing departments with total responsibility for marketing technology functions in the United States in 2016
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CustomerThink. (March 17, 2017). Share of marketing departments with total responsibility for marketing technology functions in the United States in 2016 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/692701/marketing-technology-functions-usa/
CustomerThink. "Share of marketing departments with total responsibility for marketing technology functions in the United States in 2016." Chart. March 17, 2017. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/692701/marketing-technology-functions-usa/
CustomerThink. (2017). Share of marketing departments with total responsibility for marketing technology functions in the United States in 2016. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/692701/marketing-technology-functions-usa/
CustomerThink. "Share of Marketing Departments with Total Responsibility for Marketing Technology Functions in The United States in 2016." Statista, Statista Inc., 17 Mar 2017, https://www.statista.com/statistics/692701/marketing-technology-functions-usa/
CustomerThink, Share of marketing departments with total responsibility for marketing technology functions in the United States in 2016 Statista, https://www.statista.com/statistics/692701/marketing-technology-functions-usa/ (last visited December 04, 2024)
Share of marketing departments with total responsibility for marketing technology functions in the United States in 2016 [Graph], CustomerThink, March 17, 2017. [Online]. Available: https://www.statista.com/statistics/692701/marketing-technology-functions-usa/
