The statistic shows information on the perceived profitability of investing in traditional marketing channels among companies in the U.S. franchise industry as of July 2016. During a survey, 42 percent of respondents stated that traditional marketing channels did not deliver enough value to warrant the investment they required.
Are traditional marketing channels - such as advertising, direct marketing, and public relations - still delivering enough value to warrant the investment they require?
The source does not provide a date of survey. The date provided is the publication date. The source does not provide information on the type of survey used.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bulldog Reporter. (July 18, 2016). Are traditional marketing channels - such as advertising, direct marketing, and public relations - still delivering enough value to warrant the investment they require? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/692653/franchises-marketing-investment-profitability/
Bulldog Reporter. "Are traditional marketing channels - such as advertising, direct marketing, and public relations - still delivering enough value to warrant the investment they require?." Chart. July 18, 2016. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/692653/franchises-marketing-investment-profitability/
Bulldog Reporter. (2016). Are traditional marketing channels - such as advertising, direct marketing, and public relations - still delivering enough value to warrant the investment they require?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/692653/franchises-marketing-investment-profitability/
Bulldog Reporter. "Are Traditional Marketing Channels - Such as Advertising, Direct Marketing, and Public Relations - Still Delivering Enough Value to Warrant The Investment They Require?." Statista, Statista Inc., 18 Jul 2016, https://www.statista.com/statistics/692653/franchises-marketing-investment-profitability/
Bulldog Reporter, Are traditional marketing channels - such as advertising, direct marketing, and public relations - still delivering enough value to warrant the investment they require? Statista, https://www.statista.com/statistics/692653/franchises-marketing-investment-profitability/ (last visited November 21, 2024)
Are traditional marketing channels - such as advertising, direct marketing, and public relations - still delivering enough value to warrant the investment they require? [Graph], Bulldog Reporter, July 18, 2016. [Online]. Available: https://www.statista.com/statistics/692653/franchises-marketing-investment-profitability/
