This statistic shows the results of a survey conducted in January/February 2016 and January/February 2017 among 1,000 adult Americans on their preference for Burger King. The results were sorted by households with children and households without children. During the survey in January/February 2016, 11 percent of respondents from households with children stated they prefer Burger King; 7.1 percent of respondents from childless households said the same.
United States: Brand preferences for Burger King in 2016 and 2017, by presence of children in household
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Brand Strength Monitor. (March 17, 2017). United States: Brand preferences for Burger King in 2016 and 2017, by presence of children in household [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/692605/us-brand-preferences-for-burger-king-children/
The Brand Strength Monitor. "United States: Brand preferences for Burger King in 2016 and 2017, by presence of children in household." Chart. March 17, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/692605/us-brand-preferences-for-burger-king-children/
The Brand Strength Monitor. (2017). United States: Brand preferences for Burger King in 2016 and 2017, by presence of children in household. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/692605/us-brand-preferences-for-burger-king-children/
The Brand Strength Monitor. "United States: Brand Preferences for Burger King in 2016 and 2017, by Presence of Children in Household." Statista, Statista Inc., 17 Mar 2017, https://www.statista.com/statistics/692605/us-brand-preferences-for-burger-king-children/
The Brand Strength Monitor, United States: Brand preferences for Burger King in 2016 and 2017, by presence of children in household Statista, https://www.statista.com/statistics/692605/us-brand-preferences-for-burger-king-children/ (last visited December 22, 2024)
United States: Brand preferences for Burger King in 2016 and 2017, by presence of children in household [Graph], The Brand Strength Monitor, March 17, 2017. [Online]. Available: https://www.statista.com/statistics/692605/us-brand-preferences-for-burger-king-children/
