This statistic shows the Net Promoter Score of life insurance customers in selected countries worldwide in 2018, by channel. In Canada, the NPS of customers who interacted with their life insurance company digitally was -12.5, whereas it was 16 for those who used multiple channels.
Net Promoter Score of life insurance customers in selected countries worldwide in 2018, by channel
from 18 countries: Australia, Brazil, Canada, China, France, Germany, Hong Kong, Indonesia, Italy, Malaysia, Mexico, the Netherlands, Poland, Singapore, Spain, Switzerland, the UK and the U.S.
Method of interview
Panel survey
Supplementary notes
Net Promoter Score is a method to gauge customer loyalty used by Bain & Company.
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Statista. (October 11, 2018). Net Promoter Score of life insurance customers in selected countries worldwide in 2018, by channel [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/692488/nps-of-life-insurance-customers-in-selected-countries-by-channel/
Statista. "Net Promoter Score of life insurance customers in selected countries worldwide in 2018, by channel." Chart. October 11, 2018. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/692488/nps-of-life-insurance-customers-in-selected-countries-by-channel/
Statista. (2018). Net Promoter Score of life insurance customers in selected countries worldwide in 2018, by channel. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/692488/nps-of-life-insurance-customers-in-selected-countries-by-channel/
Statista. "Net Promoter Score of Life Insurance Customers in Selected Countries Worldwide in 2018, by Channel." Statista, Statista Inc., 11 Oct 2018, https://www.statista.com/statistics/692488/nps-of-life-insurance-customers-in-selected-countries-by-channel/
Statista, Net Promoter Score of life insurance customers in selected countries worldwide in 2018, by channel Statista, https://www.statista.com/statistics/692488/nps-of-life-insurance-customers-in-selected-countries-by-channel/ (last visited November 21, 2024)
Net Promoter Score of life insurance customers in selected countries worldwide in 2018, by channel [Graph], Statista, October 11, 2018. [Online]. Available: https://www.statista.com/statistics/692488/nps-of-life-insurance-customers-in-selected-countries-by-channel/
