Internet advertising medium expenditures in Japan amounted to approximately 2.69 trillion Japanese yen in 2023, which made it the largest type among internet advertising expenditures. Media costs include performance-based advertising, reserved advertising, and affiliate advertising. The total internet advertising expenditure in Japan during that year reached a value of more than 3.3 trillion yen.
Internet advertising expenditure in Japan in 2023, by type
(in billion Japanese yen)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (February 27, 2024). Internet advertising expenditure in Japan in 2023, by type (in billion Japanese yen) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
Dentsu. "Internet advertising expenditure in Japan in 2023, by type (in billion Japanese yen)." Chart. February 27, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
Dentsu. (2024). Internet advertising expenditure in Japan in 2023, by type (in billion Japanese yen). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
Dentsu. "Internet Advertising Expenditure in Japan in 2023, by Type (in Billion Japanese Yen)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
Dentsu, Internet advertising expenditure in Japan in 2023, by type (in billion Japanese yen) Statista, https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/ (last visited November 22, 2024)
Internet advertising expenditure in Japan in 2023, by type (in billion Japanese yen) [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
