Internet advertising medium expenditures in Japan amounted to approximately 2.69 trillion Japanese yen in 2023, which made it the largest type among internet advertising expenditures. Media costs include performance-based advertising, reserved advertising, and affiliate advertising. The total internet advertising expenditure in Japan during that year reached a value of more than 3.3 trillion yen.
Internet advertising expenditure in Japan in 2023, by type
(in billion Japanese yen)
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Dentsu. (February 27, 2024). Internet advertising expenditure in Japan in 2023, by type (in billion Japanese yen) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
Dentsu. "Internet advertising expenditure in Japan in 2023, by type (in billion Japanese yen)." Chart. February 27, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
Dentsu. (2024). Internet advertising expenditure in Japan in 2023, by type (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
Dentsu. "Internet Advertising Expenditure in Japan in 2023, by Type (in Billion Japanese Yen)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
Dentsu, Internet advertising expenditure in Japan in 2023, by type (in billion Japanese yen) Statista, https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/ (last visited December 22, 2024)
Internet advertising expenditure in Japan in 2023, by type (in billion Japanese yen) [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
