NPS for insurance customers in selected countries 2017

Published by
Jennifer Rudden,
Jan 11, 2022
This statistic shows the Net Promoter Score for insurance customers in selected countries worldwide in 2017, by insurance branch. In China, the NPS for insurance customers who had been in contact with their insurance company in the past year was 59 percent point higher than those who had not.

Net Promoter Score (NPS) difference for active and inactive* insurance customers in selected countries worldwide in 2017

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Sources

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Release date

September 2017

Region

Worldwide

Survey time period

April to July 2017

Number of respondents

172,377 respondents

Special properties

from 20 countries: Australia, Brazil, Canada, China, France, Germany, Hong Kong, Indonesia, Italy, Japan, Malaysia, Mexico, the Netherlands, Poland, Singapore, South Korea, Spain, Switzerland, the UK and the US

Method of interview

Panel survey

Supplementary notes

*These figures show the percentage point difference between customers who had an interaction with their insurance company in the past 12 months and those who did not.
Net Promoter Score is a method to gauge customer loyalty used by Bain & Company.

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