The average revenue per user (ARPU) of mobile customers in Europe has fallen since 2011, reaching an estimated 14.7 euros per month in 2021. The figure is forecast to remain at this level through to 2025.
Shrinking costs yet rising use of mobile broadband
The rise of 5G mobile networks in addition to 3G and 4G will only enhance the use of mobile broadband. Offering even minimum data speeds over 20 Mbps faster than 4G, as well as a much greater maximum bandwidth, 5G is set to revolutionize mobile data not just for consumers, but also for a range of commercial and industrial applications. By 2027, it is expected that the number of 5G connections will grow to nearly 664 million in Europe alone.
Average revenue per user (ARPU) for mobile services in Europe from 2011 to 2025*
(in euros per month)
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ETNO. (February 1, 2023). Average revenue per user (ARPU) for mobile services in Europe from 2011 to 2025* (in euros per month) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/691710/mobile-voice-arpu-evolution-in-europe/
ETNO. "Average revenue per user (ARPU) for mobile services in Europe from 2011 to 2025* (in euros per month)." Chart. February 1, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/691710/mobile-voice-arpu-evolution-in-europe/
ETNO. (2023). Average revenue per user (ARPU) for mobile services in Europe from 2011 to 2025* (in euros per month). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/691710/mobile-voice-arpu-evolution-in-europe/
ETNO. "Average Revenue per User (Arpu) for Mobile Services in Europe from 2011 to 2025* (in Euros per Month)." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/691710/mobile-voice-arpu-evolution-in-europe/
ETNO, Average revenue per user (ARPU) for mobile services in Europe from 2011 to 2025* (in euros per month) Statista, https://www.statista.com/statistics/691710/mobile-voice-arpu-evolution-in-europe/ (last visited November 23, 2024)
Average revenue per user (ARPU) for mobile services in Europe from 2011 to 2025* (in euros per month) [Graph], ETNO, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/691710/mobile-voice-arpu-evolution-in-europe/