This statistic presents the average number of monthly image posts by brands on Instagram as of December 2017, sorted by profile size. As of the last measured month, brands with over 10 million fans posted an average of 53 image posts to the social network every month.
Average number of monthly image posts by brands to Instagram as of December 2017, by profile size
Characteristic
Number of image posts per month
1-1k Fans
4.33
1k-10k Fans
11.96
10k-100k Fans
22.88
100k-1m Fans
42.14
1m-10m Fans
56.03
10m+ Fans
53.23
010203040506070
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Quintly. (May 14, 2018). Average number of monthly image posts by brands to Instagram as of December 2017, by profile size [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/691688/instagram-monthly-brand-image-posts-profile-size/
Quintly. "Average number of monthly image posts by brands to Instagram as of December 2017, by profile size." Chart. May 14, 2018. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/691688/instagram-monthly-brand-image-posts-profile-size/
Quintly. (2018). Average number of monthly image posts by brands to Instagram as of December 2017, by profile size. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/691688/instagram-monthly-brand-image-posts-profile-size/
Quintly. "Average Number of Monthly Image Posts by Brands to Instagram as of December 2017, by Profile Size." Statista, Statista Inc., 14 May 2018, https://www.statista.com/statistics/691688/instagram-monthly-brand-image-posts-profile-size/
Quintly, Average number of monthly image posts by brands to Instagram as of December 2017, by profile size Statista, https://www.statista.com/statistics/691688/instagram-monthly-brand-image-posts-profile-size/ (last visited April 27, 2025)
Average number of monthly image posts by brands to Instagram as of December 2017, by profile size [Graph], Quintly, May 14, 2018. [Online]. Available: https://www.statista.com/statistics/691688/instagram-monthly-brand-image-posts-profile-size/
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