New Zealand: digital ad spend format market shares 2019

Published by
Christopher Hughes,
Apr 2, 2022
In 2019, around 60.8 percent of the revenue generated from digital advertising in New Zealand was attributed to the search format. While social media accounted for the lowest share, growth in this segment was the highest compared to the previous year.

Distribution of digital advertising spending in New Zealand in 2019, by format

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Release date

February 2020

Region

New Zealand

Survey time period

2019

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