Product types researched in-store prior to online purchase in Denmark 2017

Published by
L. Yltävä,
Jul 26, 2023
This survey displays the product types researched in-store before purchasing them online in Denmark in 2018. During the survey it was found that the consumer behavior of researching products in-store prior to the online purchase was most common when shopping for clothing or footwear, with 45 percent of individuals reporting such shopping behavior.

Product types researched in-store before purchasing them online in Denmark in 2017

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Release date

February 2018

Region

Denmark

Survey time period

February 2017 to January 2018

Number of respondents

19,186 respondents

Age group

18-79 years

Special properties

12 monthly surveys

Method of interview

Online panel

Supplementary notes

Original survey question: "What type of products have you checked in-store in the past month and later bought online?" / "Vilken/vilka varor har du den senaste månaden först tittat på /provat i butik för att sedan köpa på internet?"

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