Facebook Messenger: global reach 2024, by market

Facebook Messenger user reach worldwide as of January 2024, by region

CharacteristicReach
Philippines 78%
Vietnam 73.8%
United Arab Emirates 71.8%
New Zealand 71%
Norway 64.8%
Mexico 63.8%
Denmark 61.8%
Thailand 60.5%
Hungary 58.4%
Sweden 57%
Portugal 55.2%
Belgium 54.3%
Colombia 53.4%
Created with Highcharts 7.2.2Reach78%78%73.8%73.8%71.8%71.8%71%71%64.8%64.8%63.8%63.8%61.8%61.8%60.5%60.5%58.4%58.4%57%57%55.2%55.2%54.3%54.3%53.4%53.4%52.4%52.4%51.6%51.6%51.4%51.4%51.1%51.1%49.8%49.8%49.2%49.2%48.6%48.6%47.6%47.6%46.6%46.6%45.9%45.9%44.9%44.9%44.2%44.2%43.5%43.5%39.1%39.1%37.6%37.6%36.5%36.5%34.9%34.9%32.5%32.5%31%31%30.3%30.3%25.5%25.5%24.9%24.9%24.5%24.5%22.2%22.2%19.1%19.1%17.2%17.2%15.1%15.1%14.1%14.1%12%12%7.2%7.2%6.6%6.6%6.5%6.5%5.6%5.6%5.5%5.5%5.5%5.5%2.4%2.4%2.1%2.1%2%2%1.7%1.7%0.04%0.04%PhilippinesVietnamUnited Arab EmiratesNew ZealandNorwayMexicoDenmarkThailandHungarySwedenPortugalBelgiumColombiaChileUnited KingdomTaiwanGreeceBulgariaEgyptRomaniaCzechiaMalaysiaPolandIrelandIsraelArgentinaCroatiaSingaporeSaudi ArabiaBrazilItalyNetherlandsHong KongSwitzerlandAustriaTurkeySpainGermanyWorldwideSouth AfricaIndonesiaIndiaKenyaSouth KoreaMoroccoJapanGhanaNigeriaAustraliaUnited StatesCanadaFranceChina
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%
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Release date

February 2024

Region

Worldwide

Survey time period

January 2024

Age group

18 years and older

Special properties

potential addressable ad audience

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