The statistic presents data on the share of internet users who prefer on-demand streaming over broadcast television in selected countries worldwide in the fourth quarter of 2016. According to the source, 36 percent of respondents in India preferred to watch TV on-demand.
Share of internet users who prefer on-demand streaming over broadcast TV in selected countries worldwide in 4th quarter 2016
Characteristic
Share who prefer on-demand TV
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The source provides the following information about the methodology: "Respondents are asked to select a point on a 5-point scale to best describe their tendency to prefer watching TV shows on-demand or as they are broadcast. On this scale, 1= I prefer watching TV shows via on-demand, catch-up or streaming services, and 5= I prefer watching TV shows as they are broadcast live on regular television channels."
This question was phrased by the source as follows: "For each of these sets of statements, please select the point on the scale that best describes you - are you at one end of the scale or somewhere in the middle?"
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GWI. (March 20, 2017). Share of internet users who prefer on-demand streaming over broadcast TV in selected countries worldwide in 4th quarter 2016 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/689945/broadcast-on-demand-tv-preference/
GWI. "Share of internet users who prefer on-demand streaming over broadcast TV in selected countries worldwide in 4th quarter 2016." Chart. March 20, 2017. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/689945/broadcast-on-demand-tv-preference/
GWI. (2017). Share of internet users who prefer on-demand streaming over broadcast TV in selected countries worldwide in 4th quarter 2016. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/689945/broadcast-on-demand-tv-preference/
GWI. "Share of Internet Users Who Prefer On-demand Streaming over Broadcast Tv in Selected Countries Worldwide in 4th Quarter 2016." Statista, Statista Inc., 20 Mar 2017, https://www.statista.com/statistics/689945/broadcast-on-demand-tv-preference/
GWI, Share of internet users who prefer on-demand streaming over broadcast TV in selected countries worldwide in 4th quarter 2016 Statista, https://www.statista.com/statistics/689945/broadcast-on-demand-tv-preference/ (last visited July 23, 2024)
Share of internet users who prefer on-demand streaming over broadcast TV in selected countries worldwide in 4th quarter 2016 [Graph], GWI, March 20, 2017. [Online]. Available: https://www.statista.com/statistics/689945/broadcast-on-demand-tv-preference/
