This timeline illustrates the effect of brand awareness on food purchasing habits in Italy between 2011 and 2017. As of the survey period, the influence of the brand on food purchase habits peaked in the year 2016, with 61 percent of consumers pointing at brand reputation as a decisive factor.
Percentage of consumers to whom brand awareness affects food purchasing habits in Italy between 2011 and 2017
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Instituto Demopolis. (February 1, 2017). Percentage of consumers to whom brand awareness affects food purchasing habits in Italy between 2011 and 2017 [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/689762/brand-awareness-affecting-food-shopping-habits-in-italy/
Instituto Demopolis. "Percentage of consumers to whom brand awareness affects food purchasing habits in Italy between 2011 and 2017." Chart. February 1, 2017. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/689762/brand-awareness-affecting-food-shopping-habits-in-italy/
Instituto Demopolis. (2017). Percentage of consumers to whom brand awareness affects food purchasing habits in Italy between 2011 and 2017. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/689762/brand-awareness-affecting-food-shopping-habits-in-italy/
Instituto Demopolis. "Percentage of Consumers to Whom Brand Awareness Affects Food Purchasing Habits in Italy between 2011 and 2017." Statista, Statista Inc., 1 Feb 2017, https://www.statista.com/statistics/689762/brand-awareness-affecting-food-shopping-habits-in-italy/
Instituto Demopolis, Percentage of consumers to whom brand awareness affects food purchasing habits in Italy between 2011 and 2017 Statista, https://www.statista.com/statistics/689762/brand-awareness-affecting-food-shopping-habits-in-italy/ (last visited November 13, 2024)
Percentage of consumers to whom brand awareness affects food purchasing habits in Italy between 2011 and 2017 [Graph], Instituto Demopolis, February 1, 2017. [Online]. Available: https://www.statista.com/statistics/689762/brand-awareness-affecting-food-shopping-habits-in-italy/