In 2019, free TV was the strongest ad medium in Costa Rica, with an ad spend share of 47 percent, followed by radio and newspapers, with 24 percent and nine percent, respectively. Total ad spend in Costa Rica stood at 367.2 million U.S. dollars that year.
Distribution of advertising expenditure in Costa Rica in 2019, by medium
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Cámara de la Comunicación Comercial (Costa Rica). (April 24, 2020). Distribution of advertising expenditure in Costa Rica in 2019, by medium [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/689574/advertising-expenditure-medium-costa-rica/
Cámara de la Comunicación Comercial (Costa Rica). "Distribution of advertising expenditure in Costa Rica in 2019, by medium." Chart. April 24, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/689574/advertising-expenditure-medium-costa-rica/
Cámara de la Comunicación Comercial (Costa Rica). (2020). Distribution of advertising expenditure in Costa Rica in 2019, by medium. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/689574/advertising-expenditure-medium-costa-rica/
Cámara de la Comunicación Comercial (Costa Rica). "Distribution of Advertising Expenditure in Costa Rica in 2019, by Medium." Statista, Statista Inc., 24 Apr 2020, https://www.statista.com/statistics/689574/advertising-expenditure-medium-costa-rica/
Cámara de la Comunicación Comercial (Costa Rica), Distribution of advertising expenditure in Costa Rica in 2019, by medium Statista, https://www.statista.com/statistics/689574/advertising-expenditure-medium-costa-rica/ (last visited December 30, 2024)
Distribution of advertising expenditure in Costa Rica in 2019, by medium [Graph], Cámara de la Comunicación Comercial (Costa Rica), April 24, 2020. [Online]. Available: https://www.statista.com/statistics/689574/advertising-expenditure-medium-costa-rica/