This statistic shows the results of a survey in Germany on the leading clothing brands in Germany in 2015, by item ownership. That year, roughly 68 percent of respondents owned at least one item of clothing from H&M. In this ranking, H&M is in fifth place.
Ranking of the leading clothing brands in Germany in 2015, by item ownership
* The number of cases for each clothing brand - i.e. the number of respondents owning an item from the brand - is less than 50.
Information on random sample:
Base: persons available online (Germans and EU citizens in private households in main place of residence) aged 14 to 69.
Information on total sample:
2015: 5,182 respondents, projection to 44.31 million persons
This question was asked during the survey in the following wording: "Here you see brands known to you or the manufacturer of the clothing. Please add to every brand information on whether you own an item of clothing from them or not."
(Original German question worded as follows: ""Hier sehen Sie die Ihnen bekannten Marken bzw. Hersteller von Kleidung noch einmal. Bitte geben Sie zu jeder Marke an, ob Sie davon ein oder mehrere Kleidungsstücke besitzen, oder nicht.")
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Spiegel. (October 15, 2015). Ranking of the leading clothing brands in Germany in 2015, by item ownership [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/689495/leading-clothing-brands-by-item-ownership-germany/
Spiegel. "Ranking of the leading clothing brands in Germany in 2015, by item ownership." Chart. October 15, 2015. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/689495/leading-clothing-brands-by-item-ownership-germany/
Spiegel. (2015). Ranking of the leading clothing brands in Germany in 2015, by item ownership. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/689495/leading-clothing-brands-by-item-ownership-germany/
Spiegel. "Ranking of The Leading Clothing Brands in Germany in 2015, by Item Ownership." Statista, Statista Inc., 15 Oct 2015, https://www.statista.com/statistics/689495/leading-clothing-brands-by-item-ownership-germany/
Spiegel, Ranking of the leading clothing brands in Germany in 2015, by item ownership Statista, https://www.statista.com/statistics/689495/leading-clothing-brands-by-item-ownership-germany/ (last visited December 22, 2024)
Ranking of the leading clothing brands in Germany in 2015, by item ownership [Graph], Spiegel, October 15, 2015. [Online]. Available: https://www.statista.com/statistics/689495/leading-clothing-brands-by-item-ownership-germany/
