More than a third of survey respondents in the United Kingdom used search engines as sources of information when planning their vacation in 2020, and 32 percent used review sites. Friends and family were also influential with providing recommendations.
Sources of information used for inspiration and planning of main holiday travel planning in the United Kingdom (UK) in 2020
UK adults; nationally representatitive sample according to age, gender, region and social grade
Method of interview
Online interview
Supplementary notes
* Net percentage of respondents using source for inspiration + respondents using source to plan holiday travel.
** The report used a nationally representative sample of 1000 UK adults, interviewed online in the first two weeks of January. Additionally 500 respondents were interviewed in March 20-23, 2020. The source does not provide information on whether the data shown in this statistic used data from the January or March sample.
'Main holiday' refers to holidays lasting 4 or more nights in any destination. Original wording of question not provided by the source.
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BDRC Continental. (April 1, 2020). Sources of information used for inspiration and planning of main holiday travel planning in the United Kingdom (UK) in 2020 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/689327/holiday-planning-inspiration-sources-united-kingdom-uk/
BDRC Continental. "Sources of information used for inspiration and planning of main holiday travel planning in the United Kingdom (UK) in 2020." Chart. April 1, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/689327/holiday-planning-inspiration-sources-united-kingdom-uk/
BDRC Continental. (2020). Sources of information used for inspiration and planning of main holiday travel planning in the United Kingdom (UK) in 2020. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/689327/holiday-planning-inspiration-sources-united-kingdom-uk/
BDRC Continental. "Sources of Information Used for Inspiration and Planning of Main Holiday Travel Planning in The United Kingdom (Uk) in 2020." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/689327/holiday-planning-inspiration-sources-united-kingdom-uk/
BDRC Continental, Sources of information used for inspiration and planning of main holiday travel planning in the United Kingdom (UK) in 2020 Statista, https://www.statista.com/statistics/689327/holiday-planning-inspiration-sources-united-kingdom-uk/ (last visited December 23, 2024)
Sources of information used for inspiration and planning of main holiday travel planning in the United Kingdom (UK) in 2020 [Graph], BDRC Continental, April 1, 2020. [Online]. Available: https://www.statista.com/statistics/689327/holiday-planning-inspiration-sources-united-kingdom-uk/
