The timeline shows advertising spending of Applebee's in the United States in 2014 and 2015. The company invested nearly 160 million U.S. dollars in advertising in the United States in 2015.
Applebee's advertising spending in the United States in 2014 and 2015
(in million U.S. dollars)
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Not included are unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Advertising Age. (March 13, 2017). Applebee's advertising spending in the United States in 2014 and 2015 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/688339/applebee-ad-spend-usa/
Advertising Age. "Applebee's advertising spending in the United States in 2014 and 2015 (in million U.S. dollars)." Chart. March 13, 2017. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/688339/applebee-ad-spend-usa/
Advertising Age. (2017). Applebee's advertising spending in the United States in 2014 and 2015 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/688339/applebee-ad-spend-usa/
Advertising Age. "Applebee's Advertising Spending in The United States in 2014 and 2015 (in Million U.S. Dollars)." Statista, Statista Inc., 13 Mar 2017, https://www.statista.com/statistics/688339/applebee-ad-spend-usa/
Advertising Age, Applebee's advertising spending in the United States in 2014 and 2015 (in million U.S. dollars) Statista, https://www.statista.com/statistics/688339/applebee-ad-spend-usa/ (last visited September 26, 2024)
Applebee's advertising spending in the United States in 2014 and 2015 (in million U.S. dollars) [Graph], Advertising Age, March 13, 2017. [Online]. Available: https://www.statista.com/statistics/688339/applebee-ad-spend-usa/