The graph shows data on the presence of a marketing strategy in small businesses in the United States as of December 2016. It was found that 50.7 percent of U.S. small businesses had a formal marketing plan.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Manta. (December 1, 2016). Do you have a formal marketing plan? [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/687566/small-businesses-marketing-strategy-usa/
Manta. "Do you have a formal marketing plan?." Chart. December 1, 2016. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/687566/small-businesses-marketing-strategy-usa/
Manta. (2016). Do you have a formal marketing plan?. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/687566/small-businesses-marketing-strategy-usa/
Manta. "Do You Have a Formal Marketing Plan?." Statista, Statista Inc., 1 Dec 2016, https://www.statista.com/statistics/687566/small-businesses-marketing-strategy-usa/
Manta, Do you have a formal marketing plan? Statista, https://www.statista.com/statistics/687566/small-businesses-marketing-strategy-usa/ (last visited January 05, 2025)
Do you have a formal marketing plan? [Graph], Manta, December 1, 2016. [Online]. Available: https://www.statista.com/statistics/687566/small-businesses-marketing-strategy-usa/
