The graph shows data on the presence of a marketing strategy in small businesses in the United States as of December 2016. It was found that 50.7 percent of U.S. small businesses had a formal marketing plan.
Do you have a formal marketing plan?
Characteristic
Share of respondents
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Manta. (December 1, 2016). Do you have a formal marketing plan? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/687566/small-businesses-marketing-strategy-usa/
Manta. "Do you have a formal marketing plan?." Chart. December 1, 2016. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/687566/small-businesses-marketing-strategy-usa/
Manta. (2016). Do you have a formal marketing plan?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/687566/small-businesses-marketing-strategy-usa/
Manta. "Do You Have a Formal Marketing Plan?." Statista, Statista Inc., 1 Dec 2016, https://www.statista.com/statistics/687566/small-businesses-marketing-strategy-usa/
Manta, Do you have a formal marketing plan? Statista, https://www.statista.com/statistics/687566/small-businesses-marketing-strategy-usa/ (last visited August 25, 2024)
Do you have a formal marketing plan? [Graph], Manta, December 1, 2016. [Online]. Available: https://www.statista.com/statistics/687566/small-businesses-marketing-strategy-usa/