Largest TV advertisers in the Netherlands 2022, by ad spend

Published by Statista Research Department, Dec 10, 2024
In 2022, A.S. Watson ranked as the third biggest TV advertiser in the Netherlands with a gross TV ad expenditure of 90 million euros. Albert Heijn, the Dutch store chain, was second in terms of advertising spending, also with 90 millions euro. The top advertiser remains Procter & Gamble, holding on to the crown with 98 million euros in ad spend in 2022.

Leading TV advertisers in the Netherlands in 2022, by ad spend (in million euros)

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Release date

March 2023

Region

Netherlands

Survey time period

2022

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Market overview

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Digital

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Broadcast media

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Print media

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Cinema & out-of-home

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Media reach

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Topics

Television in BeneluxTelevision industry worldwideTelevision industry in the United Kingdom (UK)Pay TV worldwideLinear TV and video streaming in the Benelux
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