Pharma DTC ad spend in the U.S. 2012-2021

Published by
Julia Faria,
Feb 13, 2024
The pharmaceutical industry in the United States spent 6.88 billion U.S. dollars on direct-to-consumer advertising in 2021. The expenditure remained stable compared to 2020, when 6.86 billion dollars were invested into big pharma ads.

Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2021 (in billion U.S. dollars)

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Release date

April 2022

Region

United States

Survey time period

2012 to 2021

Special properties

includes TV, print, radio and out of home, both branded and unbranded, digital ad spending on display, mobile, paid search and online video; excludes social media

Supplementary notes

Figures for periods prior to 2020 come from previous reporting.

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