The pharmaceutical industry in the United States spent 6.88 billion U.S. dollars on direct-to-consumer advertising in 2021. The expenditure remained stable compared to 2020, when 6.86 billion dollars were invested into big pharma ads.
Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2021
(in billion U.S. dollars)
includes TV, print, radio and out of home, both branded and unbranded, digital ad spending on display, mobile, paid search and online video; excludes social media
Supplementary notes
Figures for periods prior to 2020 come from previous reporting.
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FiercePharma. (April 25, 2022). Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/686906/pharma-ad-spend-usa/
FiercePharma. "Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2021 (in billion U.S. dollars)." Chart. April 25, 2022. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/686906/pharma-ad-spend-usa/
FiercePharma. (2022). Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/686906/pharma-ad-spend-usa/
FiercePharma. "Direct-to-consumer Spending of The Pharmaceutical Industry in The United States from 2012 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 25 Apr 2022, https://www.statista.com/statistics/686906/pharma-ad-spend-usa/
FiercePharma, Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/686906/pharma-ad-spend-usa/ (last visited December 24, 2024)
Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2021 (in billion U.S. dollars) [Graph], FiercePharma, April 25, 2022. [Online]. Available: https://www.statista.com/statistics/686906/pharma-ad-spend-usa/
